Effectively participating on social media sites takes a complete mental change from traditional advertising and promotion.
In the past, when you saw a newspaper or magazine advertisement or watched a TV ad, you had no opportunity to interact with the company promoting its products or services. This is definitely a one-way communication model.
Summary:
Effectively participating on social media sites takes a complete mental change from traditional advertising and promotion. In the past, when you saw a newspaper or magazine advertisement or watched a TV ad, you had no opportunity to interact with the company promoting its products or services. Today social media sites enable consumers to engage in dialogue with companies.